The reality on the ground
What teams in this space tell us
Species-specific nutrient targets
AAFCO profiles, FEDIAF guidelines, and life-stage-specific requirements need to match formulas exactly, with tight margins around minimums and maximums.
Functional claims under scrutiny
Health, dental, joint, and calming claims sit at the line between feed and veterinary medicine. Crossing it triggers a different regulatory regime.
Ingredient sourcing and traceability
Animal by-products, novel proteins, and additives each carry their own approval paths, sourcing rules, and labeling requirements.
How Certo helps
Capabilities purpose-built for pet & animal
Formulas
Nutritional adequacy checks
Validate complete and balanced claims against AAFCO and FEDIAF profiles, flagging gaps by life stage and species.
Ingredients
Approved additive screening
Cross-reference every additive against EU Feed Additives Register, AAFCO Official Publication, and FDA-approved animal drug lists.
Claims
Feed vs. drug boundary checks
Detect language that pushes a product into veterinary drug territory before it reaches packaging or marketing.
Labels
Multi-market label compliance
Verify guaranteed analyses, ingredient lists, and feeding directions match formula records and regional formats.
AI compliance for pet food, animal health, and animal nutrition brands.
See how Certo runs compliance for teams in your space. A live demo tailored to your products takes under 30 minutes.